Steve Barsh on Getting Traction

Steve Barsh was the CEO of SECA, a bootstrapped software consulting turned product company he started out of college and later sold to MCI, and, a Web 1.0 VC-backed company he took from an idea on paper to capturing 1.5% of the baby-boomer market. In this interview Steve explains how he "leans forward" into his markets, how he effectively uses PR and how getting traction relates to positioning. 

For more interviews, visit the Traction Book site.


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I'm the Founder & CEO of DuckDuckGo, the search engine that doesn't track you. I'm also the co-author of Traction, the book that helps you get customer growth. More about me.