SEO in #20tweets


Recently I spoke at Dreamit Ventures on SEO. I used Manu Kumar's #20tweets presentation format where I opened twenty tweets in twenty tabs and clicked them off as I went. The talk was recorded by Vijay Kailas from Numote.

The point of the talk was two-fold. First, I wanted to convince the Dreamit startups (and you!) that SEO is not only worthwhile, but is a traction vertical that all startups should consider seriously in the pursuit of traction. Second, I wanted to lay out a an actionable startup SEO strategy that all startups can follow.

Here are the #20tweets:

  1. Startups should have an SEO strategy and spend significant time tracking, evaluating & tweaking it. 5 reasons to follow.

  2. Reason #1 to do SEO: HQ traffic. 88% of Google clicks are organic search (via @randfish). They're looking for stuff!

  3. Reason #2 to do SEO: edge. 2009 US spend on search ads, $18B; on SEO, $1.5B (via @randfish).

  4. Reason #3 to do SEO: precedent. It's worked for @yelp@aboutdotcom @scribd @slideshare @docstoc @nytimes@linkedin

  5. Reason #4 to do SEO: intl users. Just 22% of search traffic is US (via @comscore). Intl can make you an acquisition target.

  6. Reason #5 to do SEO: you can do it. It's not black magic. It's really just generating content and building links.

  7. SEO fact #1: ranking/click % drop-off is huge, ~40% for #1, 12% #2, 8% #3, >=10 (second page) just 10% (via @aol).

  8. SEO fact #2: top 10K keywords get ~18% (via @experian). top 1M ~(very rough)~50% (via @duckduckgo). 50% "long-tail"

  9. SEO fact #3: "20 to 25% of the queries we see today, we have never seen before" (via @google)

  10. SEO fact #4: conversion rates are much higher in the long-tail bc intent is less ambiguous (via @oneupweb).

  11. SEO how-to #1: you really need two SEO strategies, one for the fat-head and one for the long-tail.

  12. SEO how-to #2: what unique data can your business generate? That's the content basis for your long-tail SEO strategy.

  13. SEO how-to #3: make pages people want to link to naturally, e.g. for reputation, posts, resources, answers, stats.

  14. SEO how-to #4: help/nudge people link to you, e.g. URL shorteners, widgets, copy/paste, JS, customer emails, etc.

  15. SEO how-to #5: continually triple check your site for basic issues, e.g. robots.txt, URLs, redirects, duplicate content.

  16. SEO tip #1: anchor text still matters a lot, which can work wonders within your fat-head strategy.

  17. SEO tip #2: for your long-tail strategy, you want as flat a hierarchy as possible, and/or deep links.

  18. SEO tip #3: focus on pages that convert for your business. Traffic is a means to an end. 

  19. SEO tip #4: avoid anything black hat, e.g. buying links. It's not worth the risk of getting blacklisted.

  20. SEO resources: @seomoz @seobook @adwords @compete Google Trends/Insights/SEO Starter Guide

Last year I wrote up some SEO tips, which I still believe. 


If you have comments, hit me up on Twitter.
I'm the Founder & CEO of DuckDuckGo, the search engine that doesn't track you. I'm also the co-author of Traction, the book that helps you get customer growth. More about me.