Get Traction Today


I'm glad this is my 300th post because it is about another milestone: the release of Traction. I've been working on this book for the past five years on this blog. Early on I did a series of interviews exploring the subject here and on Hacker News. These resulted in a few early theses. Then I partnered with Justin Mares to more rigorously research, interview and expand this early work into a book.

Six weeks ago we announced we were taking pre-orders. Now I'm proud to say our book is available for purchase in print, Kindle and audio! The first few chapters are available for free by signing up for our list at

We really appreciate your help over the years providing feedback on our traction tactics and strategies. It has made Traction a much better book. We promise it will make you think differently about getting traction.


If you have comments, hit me up on Twitter.
I'm the Founder & CEO of DuckDuckGo, the search engine that doesn't track you. I'm also the co-author of Traction, the book that helps you get customer growth. More about me.