Traction tip: watch your logs in real time


I was recently in a traction discussion with Loveseat and Iqram (co-founder of Venmo) gave this awesome traction tip:

TRACTION TIP: have a monitor dedicated to your server logs. Mount it on your a wall, and have it on AT ALL TIMES. I used to stare at the Venmo logs for the first 2yrs of operations. This gave me valuable insight into every single move a user was making. I would channel that insight into product iterations, sometimes in real time.

In the age of analytics tools, staring at your server logs somehow seems anachronistic. However, I've had the same experience many times, especially early in the life of projects. It kind of puts you in a trance and ideas and things to investigate just start flowing. At least for me and Iqram.


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I'm the Founder & CEO of DuckDuckGo, the search engine that doesn't track you. I'm also the co-author of Traction, the book that helps you get customer growth. More about me.